Design Story

The Stripe Jute Dhurrie is inspired by the timeless weaving traditions of rural India, where skilled artisans have been crafting flat-weave rugs for generations using age-old handloom techniques.

The bold stripe layout draws from the geometric patterns found in traditional South Asian textiles — a design language that is both ancient and effortlessly modern. The natural earthy palette of warm browns, sandy beiges, and golden ambers reflects the very fields where jute is grown, creating a piece that is deeply connected to the land.

Each rug is woven on a handloom, meaning no two pieces are exactly alike. Minor variations in colour and weave are natural hallmarks of authentic craftsmanship — not flaws, but proof of the human hand behind every thread.

Delivery Information

Standard Delivery

5–7 business days · Free on orders above ?999

Express Delivery

2–3 business days · Available at checkout

Pan India Shipping

We deliver across all major cities and pin codes

Easy Returns

10-day hassle-free return policy · No questions asked

Order Tracking

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Care Instructions

Vacuum regularly — Use a low-suction vacuum or shake gently outdoors to remove dust and loose debris. Avoid the beater-bar setting.

Spot clean spills — Blot immediately with a clean, dry cloth. Do not rub. Use a mild soap solution with cold water for stubborn stains.

Avoid soaking — Do not machine wash or immerse in water. Jute is a natural fibre and excessive moisture can weaken it over time.

Air dry only — If damp, lay flat in a well-ventilated area away from direct sunlight. Never tumble dry or iron.

Rotate periodically — Rotate the rug every few months in high-traffic areas to ensure even wear and preserve its beautiful look.

Use a rug pad — Place a non-slip rug pad underneath for safety and to extend the life of your dhurrie.